The Invincible Company: a new book by Yves Pigneur and Alexander Osterwalder
Reinvent your organisation by learning from the best business models in the world: that’s the promise made in the new book by Yves Pigneur, Professor Emeritus at HEC Lausanne (UNIL) and his loyal acolyte Alexander Osterwalder.
Following the global success of their first book “Business Model Generation”, followed by “Value Proposition Design”, which sold over 2 million copies in 45 languages, Yves Pigneur and Alexander Osterwalder have published their long-awaited new book: The Invincible Company.
The book offers businesses ways of reinventing themselves inspired by the best business models in the world, such as those of Logitech, Hilti or Nestlé, to take just a few examples. After years of research, the two authors highlight how these businesses have managed to disrupt their sector and how they have helped to improve existing business models. In addition to the analytical section, the book provides an opportunity to assess your own business and innovation projects, but also help develop a strategy for invincibility or resilience. To help, The Invincible Company also provides a number of practical learning tools, such as the Business Model Portfolio Map, Innovation Metrics, the Innovation Strategy Framework and the Culture Map.
The authors are both well-known thinkers and researchers in the academic and business international landscape, but for anyone who is unfamiliar with them:
Appointed Professor Emeritus at HEC Lausanne after a career of over 35 years, Yves Pigneur is one of the School’s emblematic figures and a world-leading researcher in his field. Alexander Osterwalder, one of Yves Pigneur’s former PhD students, is now CEO of the consultancy Strategyzer. Alongside their earlier works, now classed as true best-sellers, both researchers have been placed 4th in the biennial Thinkers50 ranking dubbed the “Management Oscars” by the world’s leading financial publications.
They are now celebrating 20 years of working together, a period Yves Pigneur describes as “a great adventure and a solid friendship that began 20 years ago, when Alex started his PhD at HEC Lausanne, and has continued ever since with our books, masterclasses and other joint activities.”
By constantly revolutionising how business models are created and developing new, practical tools, their new book will undoubtedly feature on the best-seller list as well.
The whole School wishes both researchers many more years of happy collaboration and every success with their projects!