What if immersive virtual reality was more effective than traditional campaigns in promoting better green behaviours?
In their research entitled “Immersive virtual reality helps to promote pro-environmental norms, attitudes and behavioural strategies”, Emmanuelle Kleinlogel, researcher and lecturer at the time at HEC Lausanne, Prof. Marianne Schmid Mast, HEC Lausanne and co-authors, highlight the effectiveness of using virtual reality to promote better green behaviours and disseminate messages in a more active and effective way.