On August 1, 2022, Isabelle Engeler joined the Department of Marketing at the Faculty of Business and Economics, University of Lausanne, as Associate Professor. Her areas of expertise are in consumer behavior and decision making in digital environments.
How does observing other people’s choices of brands (e.g., on Instagram) affects our own purchase behavior? How does consumers’ overconfidence manifest in financial risk taking on smartphones?
Isabelle Engeler’s research answers questions at the intersection of consumer behavior and judgment and decision making in digital environments. Her research typically uses a mix of experiments with large-scale field data and speaks to the area of influencer marketing, financial decision making, and biases and errors in judgments.
Her research has been published in leading journals in marketing (Journal of Consumer Research) and psychology (Journal of Personality and Social Psychology).
Prior to joining HEC Lausanne, Isabelle Engeler was an Assistant Professor at IESE Business School and a member of Bejavioral, the Barcelona Center for Behavioral Science. She completed her postdoctoral research at New York University’s Stern School of Business and the University of St. Gallen.