The conference is organized by Boston University on July 16, 2021 and is one of the most prominent academic events in the field. Researchers from the SGS department are invited to present three papers.
FNS Senior Researcher Dogukan Yilmaz will present two papers.
“Tradeoffs to Using Standardized Tools: An Innovation Enabler or Creativity Constraint?” points to the tradeoffs involving the use of enabling technologies such as standardized tools in product development, as the title implies. The results show that the use of these tools is associated with products that are less novel, but more valuable on average.
The second study, titled “Platform-based Disruption: The Dual Effect of Digital Platforms on Incumbent Firms” offers a new perspective on disruption by studying how digital platforms can impact the competitiveness of incumbents by complementing their core product offerings and slowly substituting their complementary assets.
Professor Christian Peukert will present the study “European Privacy Laws and Global Markets for Data” that evaluates the EU’s General Data Protection Regulation of 2018. Looking at over 110,700 websites before and after the introduction of the regulation, the paper shows that GDPR did reduce online tracking, but also further improved the market position of Google in advertising and web analytics. A short summary of the research can found on YouTube: https://www.youtube.com/watch?v=Y38i1GJG_Hs