The IMD business school has invited HEC Lausanne (Unil) Bachelor students to participate in the Innovation Week – a case study project part of their MBA program. This year, the 6-day training was focused on enhancing the visitors experience at Aquatis aquarium.
As one of the three pillars of Enterprise for Society (E4S), “Activate Change” aims to establish a collaborative innovation network between corporations, start-ups and students in the Lemanic area. It is in this context that IMD, in partnership with INARTIS, invited HEC Lausanne Bachelor students to participate in the Innovation Week, a training project part of their MBA program. This year’s edition, IMD and HEC Lausanne students have team up for the first time and worked toghether to improve the customer experience at Aquatis.
Eighteen teams developed creative measures, ranging from mobility solutions to technologically advanced “edu-tainment”. They tested the desirability, feasibility and viability of their ideas, and then learned pitching their final concepts by shaping them with story-telling techniques.
In order to support the students during their learning journey, the training program also involved experts, such as experienced actors who helped with the pitching skills. Prof. Jean-Philippe Bonardi, Dean of HEC Lausanne, highlighted the successful collaboration between the two institutions and said that “the goal of E4S is to get new groups of people to interact and start thinking in innovative ways, and the Innovation Week did exactly that.”