Prof. Marianne Schmid Mast listed among the top 50 most influential (living) psychologists in the world
2018 has got off to a fine start and looks like a promising year for Marianne Schmid Mast, professor in organizational behavior at HEC Lausanne. Renowned for her high level of expertise and cutting-edge work in the area of social interactions and communication, Prof. Marianne Schmid Mast has been listed among the “Top 50 most influential living psychologists in the world”, published by the organization thebestschools.org.
Published for the first time by thebestschools.org, an organization that specializes in rankings of academic institutions and study programs, this list features the 50 living figures who have, or have had, the most influence in the field of psychology, including behavioral economics.
A specialist in social interactions, verbal and non-verbal communication, hierarchical relationships and interpersonal behaviors, Prof. Marianne Schmid Mast is a true pioneer in research terms. She quickly capitalized on new technologies such as virtual reality and computerized tracking systems to explore interpersonal behaviors and communication. As early as 2006, for example, she created a virtual immersion laboratory at the University of Neuchâtel, and then at HEC Lausanne, which she joined in 2014. She uses this to reproduce simulations of various interactions between economic actors, in particular recruitment interviews and public speaking, which allow her to observe the behaviors of individuals. Based on these experiments, for example, she found that female speakers spoke more persuasively when there were photos of female leaders displayed on the wall at the back of the room, facing them, which allowed them to identify with them as role models.
The researcher’s popularity and the impact of her research have made Marianne Schmid Mast one of the 50 most influential living psychologists, alongside figures who have made their mark on modern psychology such as: Daniel Kahneman, the American-Israeli psychologist and economist, founder of the discipline of behavioral economics and winner of the Nobel Prize for Economics in 2002, Martin Seligman who made his name for his theory of learned helplessness, or Paul Ekman, founder of the psychology of emotions.
“I am truly honored to be included in this ranking, which includes some highly renowned psychologists,” comments Professor Schmid Mast.
The recognition is also a tribute to the researcher’s work! For more information about the ranking (shown in alphabetical order) and the methodology used, please see the article.
par Chantal Behar