Tobias Schlager joined the Department of Marketing (DMK) at HEC Lausanne, University of Lausanne on August 1st, 2017, as Tenure-Track Assistant Professor.
Tobias Schlager holds a Master in International Business from the University of Innsbruck (Austria) and a PhD in Business, with a particular focus on marketing, from the University of St. Gallen. He taught marketing research and consumer behavior courses in the latter institution.
His research interest focuses on the consumer decision making in computer-mediated environments and with a focus on the consequences of novel phenomena as gamification, social interactions, and virtual-mixed reality. For his articles, he combines field and laboratory studies and applies various methods, including latent class models, bayesian statistics, and network analysis.
He was the founder and head of the experimental research laboratory (Behavioral Lab) of the University of St. Gallen.